Turns out its a great deal; at $10 a month you can download and listen to as much music as you want, as long as you have the data to store it. In my opinion, this beats the pants off of iTunes' prices (I believe the going rate for a single song requires a donation of your kidney, and they will usually sell you a full album if you sign a contract to deliver your first born child to them along with a small processing fee of $1.29 per song on the album).
However, the most interesting thing of all, was reading about how Spotify is so heavily focused on data; they claim to have the most data of anyone else in their industry, and they need it not only for research into how to carry the company into the future, but also for leverage to gain rights for music. I'll try not to take the thunder away from CNET's article, but Ek went so far as to call the rules controlling the music industry "outdated" and that is one of their biggest obstacles in their endeavors. He makes a good point. I touched on the topic earlier in my post "Download Controversy", and I'm a firm believer that men like Ek will eventually change the complex and ridiculous nature of the music industry. We can make music more accessible (because who doesn't love music?) while still supporting the musicians that are making it. Thoughts? Counterpoints? Spotify users, either satisfied or not? (I'm a very happy Spotify user!)